Episode 21: About Me, Steve Greenblatt Asks Patrick Murray About Staying Relevant In A Changing Industry

Patrick Murray started his career as a freelance service technician. Moving up to serve the industry in various roles, as a systems engineer, a control systems programmer and finally pursuing his entrepreneurial spirit by starting an independent programming company.

He has been in business for over thirteen years and he’s grown to become an educator, a software developer, an inventor, an online marketer and a podcaster. His extensive experience in major control system platforms as well as other mainstream programming languages has proved to be valuable in making his mark on the industry.

He has worked in the USA and Europe and is fluent in English and German.


  • The importance of process in AV projects and software development
  • The impact of the iPhone on AV programming
  • What sales has to do with change
  • How finding a niche can help AV professionals stay relevant
  • It’s to just about technology, the space where business meets technology is what determines the future

Mentioned in this episode…

iPhone, Dennis Flood, The Systems Group, Harry Joseph & Associates, AMX, Ryan Howard, Crestron, Global Cache, Colin Birney, David Bianchiardi, Google, TensorFlow, Amazon, Skynet, Dave Silberstein, Control Envy, Mark Day, Infocomm, Alexa, IFTTT


Episode 20: David Bianciardi on The Risk Of Innovation, Programmable Content & Virtual Reality

David Bianciardi founded AV&C in 1999 where he leads a team of designers, developers, and engineers that deliver software-driven installations to enhance storytelling, placemaking, connectivity and responsiveness.

Highlights From This Episode

  • Conversational engagement resonates more with guests than Power Point slides and how technology can be used to spark those conversations (and still show slides too).
  • Experience design should consider the experience of system operators as well as guests.
  • Technology is being viewed by architects less as FF&E (furnishings, fixture and equipment) and more as a raw building material.
  • David explains the concept of Evergreen Media and how assets like print, podcasts, video and blog posts can be integrated into a storytelling environment in a dynamic way (instead of a static looping playlist).
  • He also talks about mixing assets with data to create dynamic content that reduces production costs.
  • Adding metadata to content makes it “programmable”.
  • Consider the different budgetary concerns of the stakeholders. An operations manager views content and delivery as a capital expense, while marketing will see it as an operating expense.
  • He talks about some software tools AV&C has developed. Conductor is their event manager and Sensor Fusion uses sensor data to understand how people are using a space. Examples include if people are moving into or out of a space, what direction they are facing and skeletal modelling that can indicate the movement of arms and fingers.
  • An innovation desire means there is a responsibility to manage risk.
  • David explains how AV&C uses gaming engines and virtual reality to create a Digital Twin of a project. This reduces technology risk by creating a virtual environment where the physical space, sensitivity to occupants and generation of media can be previewed. Software can also be tested against the virtual model.

Mentioned In This Episode

Ryan Howard, Bob Greenberg, RGA, Victoria’s Secret, Cadillac, Cadillac House Hudson Street, Gensler, MongoDB, SQL

Episode 19: Jason Jaworski On Vulnerabilities In AV & How To Succeed With Government Projects

Jason Jaworski is a veteran of the US Marine Corp and has over 20 years experience working in Government and Military Systems for multi level classification video conferencing, command, control and operation centers.

He is currently VP of Federal Practice at Unassailable Solutions.

Highlights from this episode

  • Jason pointed out that software defined AV is nothing new and told me about a solution that has been around for twenty years.
  • We discussed designing operation centres for situational awareness and why desktops are just as important as the video wall.
  • He explains how to deal with signal isolation practices that differ between organisations.
  • Any government installation begins with Information Assurance, System Security & Risk Management Frameworks.
  • Why manufacturers need to harden their products, provide a secure configuration implementation guide and have a team member dedicated to security.
  • What integrators need to know before entering the government space. And why he carries a notepad and tape measure everywhere he goes.

Mentioned in this episode

US Marine Corps, Actiview, Defense Threat Reduction Agency, H.264, SDVoE, Think Logical, Crestron, Matrox, Utelogy, Shane Meyers, Frank Pellkoffer

Episode 18: Ryan Howard On Storytelling, Content As Software and Finding Real Value

I first met Ryan Howard while working on a rather complicated AV project at Goldman Sachs in New York City where he was playing the role of superhero programmer for AMX’s Professional Services.

Since then he has held been a design engineer and consultants and most recently circling back to GS as VP technology.
He recently founded Storied Systems that designs systems strategies and environments for storytelling at a human scale.

Episode 17: Mark Day on Decentralised Control and Designing an Object Oriented Life

Mark Day has held many positions in the Las Vegas AV scene including installation, sales and programming. He is currently
President of Idea Box, a design and installation company he founded in 2009.

Episode 16: Dave Silberstein on IoT in AV, Plastic Surgery and Tornado Warnings

Dave Silberstein has a long history working with AV manufacturers like Audio Video Corporation and Crestron Electronics where he worked as a Director for almost 20 years. I remember the first Crestron courses I attended in NJ around the year 2000, he was a big part of getting to know what that company was all about and how their technology worked.

He is currently VP of Technology at Wyrestorm, a manufacturer of pro AV signal distribution and control solutions and I am really excited to speak with someone with such experience in AV manufacturing and hear their view on the changing role of software in AV.

Episode 15: Dave Schoenbeck on Masterminds, Customer Surveys and Understanding Your Financials

Dave Schoenbeck has a long history in managing and operating retail stores like Toys R Us and is one of the founders of Babies R Us where he served as senior VP of operations for 10 years. So what does that have to do with software? For more than a decade he’s been helping business owners in AV and beyond reach their goals as an executive coach.

When I started this podcast, I did not realise how much shifting to software defined systems affects the business models. But the words ”as a service” keep coming up, so I am really excited to learn a lot today from Dave Schoenbeck.

Episode 14: Paul Harris On Keeping Margins Up, Popularity Contests and Why Programmers Should Be Scared

Paul Harris has been CEO of Aurora Multimedia for over 20 years. When I worked in AV in NYC, I remember Aurora as an independent AMX and Crestron programming company that started making interesting hardware solutions. Now Aurora has a complete line of AV distribution products, touchpanels and control processors. They were one of the first companies to adopt a software defined approach with the perhaps the industry’s first non-propriety control system, with WACI or Web Accessible Control Interface which used web pages to control AV equipment.

Episode 13: Jeremy West On Learning To Talk IT, Virtual Control and Letting Web Designers Do The UI

Jeremy West began his career in broadcast and theatre, working for Sky Australia and several theater companies as well as his own video production and software company. He’s worked as an AV engineer for AMX Australia and is currently revamping the way AV is done at Deakin University in Melbourne, Australia.

Episode 12: Frank Damiano On Recurring Revenue, Making Systems Smarter With Raspberry Pi’s and Following Your Heart

I first met Frank Damiano in an AMX training room in Horsham PA around the year 2000.

And for all of that time, he has been Founder and CTO of Damiano Global Corporation, an independent control system and audio DPS programming company.

His company has developed an AV management software called DGnet that, in my mind, looks like a software defined solution to a hardware defined problem.