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Episode 40: Michelle Loret On The #1 Priority In AV Sales

Highlights From This Episode…

  • Create new business by introducing yourself to customers already working with someone in case they need an alternative someday.
  • Handle change orders by presenting the facts and explaining why there is a cost associated with the request.
  • How to do a good site survey is an important part of AV sales training.
  • Sales teams need to respect engineering teams.
  • The information Sales gives to engineering determines the success of a project.
  • Don’t engineer without a budget.
  • Say Cat X or structured cabling when speaking with IT (don’t say CAT5).
  • For AV to become truly software-defined, devices need to commission themselves.

Mentioned In This Episode…

  • Ford AV
  • Graybar
  • Molex
  • Vidyo
  • LifeSize
  • Tanberg
  • Polycom
  • Appia
  • Revolabs
  • ClearOne
  • Extron
  • CDW
  • B&H
  • Barco
  • NASA   
  • Netstreams
  • Utelogy
  • Zoom
  • Cisco

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